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The Hidden Contents of a Shipping Box: Breaking Down Packaging Waste

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Contributed post.

Packaging moves products safely through supply chains, but it also carries an environmental cost that many organizations underestimate. For B2B brands, packaging decisions affect shipping efficiency, regulatory compliance, and sustainability reporting.

A look at the breakdown of packaging waste

Image credit: Microsoft Stock Images

A closer look at what typically ends up inside a package reveals where waste accumulates and where meaningful reductions are possible.

Primary Packaging Materials

Primary packaging is the layer that directly contains the product. Common materials include corrugated cardboard, plastic films, molded pulp, glass, and metal. In B2B shipping, corrugated cardboard dominates due to its strength and recyclability.

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The 10 AI Tools B2B Marketers Should Be Aware of in 2026

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By Admin.

Much of B2B marketing now relies on AI. Today’s marketing teams use automation, predictive analytics, and creative features from AI to execute campaigns in ways that are faster and more cost-effective. As the decision groups and buying cycles have grown longer, companies are also increasingly relying on AI platforms to remain competitive.

10 AI tools for B2B marketers in 2026Which AI marketing tools should B2B marketers be using in 2026?

We’ll describe the 10 AI tools every B2B marketer must know in 2026. These tools cover content, automation, SEO, prospecting, and intelligence.
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Branding Blind Spots Your Customers Notice Before You Do

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Contributed post.

Brands often focus on the message they think they are sending, but customers experience something entirely different. Blind spots form when internal teams become accustomed to their own processes, language, and visuals. Over time, these assumptions create gaps between brand intention and brand perception.

Branding Blind Spots Your Customers Notice Before You Do

Image credit: Microsoft Stock Images

Identifying those gaps is essential for companies that want a competitive presence in the market.

Inconsistent Messaging Across Touchpoints

One of the most common blind spots is inconsistency. A company may present a polished message on its website yet rely on outdated materials in sales conversations. Social media channels might use a different tone from email campaigns.

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How to Create an AI-Optimized Brand

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Guest post by Ann Smarty.

AI platforms are changing organic findability channels, whether marketing pros want to believe it or not.

How to build an AI-optimized brandYes, the fundamentals are there: You need to be relevant, earn authority (backlinks), and make sure your site is easily crawlable.

But the priorities are shifting.

Just a few years ago, becoming a brand (named entity) was also “a best practice,” but it was almost optional. You could create a niche site, find your long-tail queries with low “difficulty,” and quickly start getting search traffic.

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Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience

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Contributed post.

Every brand has a story—a purpose that extends far beyond products, services, or slogans. It is the emotional heartbeat that connects people to what you do and why you do it. At Purple Patch, we see event design as one of the most powerful ways to express that story, through shared experiences that make people feel part of something bigger than themselves.

How event design translates brand story into experience

Image credit: charlesdeluvio on Unsplash

Event design is not decoration. It is not just about lighting, staging, or visuals. It is the art and science of transforming brand identity into a living, breathing experience that people can see, touch, and remember. From the first conversation to the final applause, the goal is always the same: to turn a brief into an experience that captures imagination and leaves a lasting impression.
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