Advertiser identity verification

Page Summary

Google requires advertisers to complete verification programs for a safe ad ecosystem and regulatory compliance.
Failure to complete required verification by the deadline can result in account pausing.
The IdentityVerificationService allows retrieving verification status, including deadlines, and starting the verification process.
When retrieving verification status, it is recommended to cache results and use a long polling interval due to rate limits.
To start the verification process, call StartIdentityVerification after confirming the account requires verification using GetIdentityVerification.

To provide a safe and trustworthy ad ecosystem for users and to comply with emerging regulations, Google now requires advertisers to complete one or more verification programs.

If you're required to complete a verification program, a deadline might be set for the verification process. If the deadline is passed without verification completion, your account could be paused.

You can also proactively undergo verification without being required to do so. The IdentityVerificationService offers methods to do the following:

Retrieve the status of the verification process for a customer account, including any deadlines
Start a verification process

Retrieve verification status

To retrieve the status of the advertiser identity verification process for a customer account, call the GetIdentityVerification method:

Java

private IdentityVerification getIdentityVerification(
    long customerId, IdentityVerificationServiceClient identityVerificationServiceClient) {
  GetIdentityVerificationResponse response =
      identityVerificationServiceClient.getIdentityVerification(Long.toString(customerId));
  if (response.getIdentityVerificationCount() == 0) {
    return null;
  }
  IdentityVerification identityVerification = response.getIdentityVerification(0);
  String deadline =
      identityVerification
          .getIdentityVerificationRequirement()
          .getVerificationCompletionDeadlineTime();
  IdentityVerificationProgress progress = identityVerification.getVerificationProgress();
  System.out.printf(
      "Account %d has a verification completion deadline of '%s' and status '%s' for advertiser"
          + " identity verification.%n",
      customerId, deadline, progress.getProgramStatus());
  return identityVerification;
}
VerifyAdvertiserIdentity.java

C#

private static IdentityVerification GetIdentityVerification(
        GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V22.IdentityVerificationService);

    try {
        GetIdentityVerificationResponse response =
            identityVerificationService.GetIdentityVerification(
                new GetIdentityVerificationRequest()
                {
                    CustomerId = customerId.ToString()
                }
            );

            if (response.IdentityVerification.Count == 0)
            {
                return null;
            }

            IdentityVerification identityVerification = response.IdentityVerification[0];
            string deadline =
                identityVerification.IdentityVerificationRequirement.VerificationCompletionDeadlineTime;
             IdentityVerificationProgress identityVerificationProgress =
                identityVerification.VerificationProgress;
            Console.WriteLine($"Account {customerId} has a verification completion " +
                $"deadline of {deadline} and status " +
                $"{identityVerificationProgress.ProgramStatus} for advertiser identity " +
                "verification.");

            return identityVerification;
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }


}VerifyAdvertiserIdentity.cs

PHP

private static function getIdentityVerification(
    int $customerId,
    IdentityVerificationServiceClient $identityVerificationServiceClient
) {
    // Gets an identity verification response.
    $response = $identityVerificationServiceClient->getIdentityVerification(
        GetIdentityVerificationRequest::build($customerId)
    );
    if (empty($response->getIdentityVerification())) {
        return null;
    }

    // Prints some details about the retrieved identity verification.
    /** @var IdentityVerification $identityVerification */
    $identityVerification = $response->getIdentityVerification()->getIterator()->current();
    $deadline = $identityVerification->getIdentityVerificationRequirement()
        ->getVerificationCompletionDeadlineTime();
    $progress = $identityVerification->getVerificationProgress();
    printf(
        "Account %d has a verification completion deadline of '%s' and status '%s' for"
        . " advertiser identity verification.%s",
        $customerId,
        $deadline,
        IdentityVerificationProgramStatus::name($progress->getProgramStatus()),
        PHP_EOL
    );

    return $identityVerification;
}VerifyAdvertiserIdentity.php

Python

def get_identity_verification(
    client: GoogleAdsClient, customer_id: str
) -> Optional[IdentityVerification]:
    """Retrieves the status of the advertiser identity verification process.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID str.

    Returns:
        either an IdentityVerification instance, or None
    """
    service: IdentityVerificationServiceClient = client.get_service(
        "IdentityVerificationService"
    )
    response: GetIdentityVerificationResponse = (
        service.get_identity_verification(customer_id=customer_id)
    )

    # Check if the response contains any indentity verifications. If not, then
    # None will be returned.
    if response.identity_verification:
        identity_verification_data: IdentityVerification = (
            response.identity_verification[0]
        )
        deadline: str = (
            identity_verification_data.identity_verification_requirement.verification_completion_deadline_time
        )
        # progress is an enum member
        progress: (
            IdentityVerificationProgramStatusEnum.IdentityVerificationProgramStatus
        ) = identity_verification_data.verification_progress.program_status

        print(
            f"Account {customer_id} has a verification completion deadline "
            "of {deadline} and status {progress.name} for advertiser identity "  # Use .name for string representation of enum
            "verification."
        )

        return identity_verification_dataverify_advertiser_identity.py

Ruby

def get_identity_verification(client, customer_id)
  response = client.service.identity_verification.get_identity_verification(
    customer_id: customer_id
  )

  return nil if response.nil? || response.identity_verification.empty?

  identity_verification = response.identity_verification.first
  deadline = identity_verification.
    identity_verification_requirement.
    verification_completion_deadline_time
  progress = identity_verification.verification_progress
  puts "Account #{customer_id} has a verification completion deadline " \
    "of #{deadline} and status #{progress.program_status} for advertiser " \
    "identity verification."

  identity_verification
endverify_advertiser_identity.rb

Perl

sub get_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $response = $api_client->IdentityVerificationService()->get({
    customerId => $customer_id
  });

  if (!defined $response->{identityVerification}) {
    printf "Account %s does not require advertiser identity verification.",
      $customer_id;
    return;
  }

  my $identity_verification = $response->{identityVerification}[0];
  my $deadline = $identity_verification->{identityVerificationRequirement}
    {verificationCompletionDeadlineTime};
  my $identity_verification_progress =
    $identity_verification->{verificationProgress};

  printf "Account %s has a verification completion deadline of %s and status " .
    "%s for advertiser identity verification.", $customer_id, $deadline,
    $identity_verification_progress->{programStatus};
  return $identity_verification;
}verify_advertiser_identity.pl

If the customer account is enrolled in the mandatory advertiser identity verification program, the service returns a non-empty response containing a list of IdentityVerification objects. An empty response indicates that the customer account is not required to undergo advertiser identity verification.

The Google Ads API only supports the ADVERTISER_IDENTITY_VERIFICATION program, so that would be the only item in the list.

An IdentityVerification object contains the following properties:

An IdentityVerificationRequirement describing the deadlines to start and to complete the verification process
An IdentityVerificationProgress describing the current status of the verification process: this can also include the action URL for the user to complete the verification process.

Start verification process

If a customer account is enrolled in the mandatory advertiser identity verification program —GetIdentityVerification returned a non-empty response with a deadline for the verification process completion, you can start a verification session by calling StartIdentityVerification:

Java

private void startIdentityVerification(
    long customerId, IdentityVerificationServiceClient identityVerificationServiceClient) {
  // Sends a request to start the identity verification process.
  identityVerificationServiceClient.startIdentityVerification(
      Long.toString(customerId), IdentityVerificationProgram.ADVERTISER_IDENTITY_VERIFICATION);
}VerifyAdvertiserIdentity.java

C#

private static void StartIdentityVerification(GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V22.IdentityVerificationService);

    StartIdentityVerificationRequest request = new StartIdentityVerificationRequest()
    {
        CustomerId = customerId.ToString(),
        VerificationProgram = IdentityVerificationProgram.AdvertiserIdentityVerification
    };

    try {
        identityVerificationService.StartIdentityVerification(request);
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}VerifyAdvertiserIdentity.cs

PHP

private static function startIdentityVerification(
    int $customerId,
    IdentityVerificationServiceClient $identityVerificationServiceClient
): void {
    // Sends a request to start the identity verification process.
    $identityVerificationServiceClient->startIdentityVerification(
        StartIdentityVerificationRequest::build(
            $customerId,
            IdentityVerificationProgram::ADVERTISER_IDENTITY_VERIFICATION
        )
    );
}VerifyAdvertiserIdentity.php

Python

def start_identity_verification(
    client: GoogleAdsClient, customer_id: str
) -> None:
    """Starts the identity verification process.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID str.
    """
    service: IdentityVerificationServiceClient = client.get_service(
        "IdentityVerificationService"
    )
    # Sends a request to start the identity verification process.
    # The verification_program argument expects an IdentityVerificationProgramEnum value (int).
    service.start_identity_verification(
        customer_id=customer_id,
        verification_program=client.enums.IdentityVerificationProgramEnum.ADVERTISER_IDENTITY_VERIFICATION.value,
    )verify_advertiser_identity.py

Ruby

def start_identity_verification(client, customer_id)
  client.service.identity_verification.start_identity_verification(
    customer_id: customer_id,
    verification_program: :ADVERTISER_IDENTITY_VERIFICATION,
  )
endverify_advertiser_identity.rb

Perl

sub start_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $request =
    Google::Ads::GoogleAds::V22::Services::IdentityVerificationService::StartIdentityVerificationRequest
    ->new({
      customerId          => $customer_id,
      verificationProgram => ADVERTISER_IDENTITY_VERIFICATION
    });

  $api_client->AdvertiserIdentityVerificationService()
    ->start_identity_verification($request);
}verify_advertiser_identity.pl

This will only succeed if there isn't another verification session in progress; once you have started a verification session, subsequent calls to GetIdentityVerification will return the action URL for the user to complete the verification process and the expiration time of the action URL.

After the expiration time has passed, you can call StartIdentityVerification again to start a new verification session.

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Last updated 2025-12-03 UTC.