Creating a Hotel Ad Group

  • To run ads for a Hotel campaign, you need to create an AdGroup of type HOTEL_ADS with at least one ad.

  • The AdGroup must be of the HOTEL_ADS type, which is set in the type field.

  • The code examples demonstrate setting a Percent CPC bid, which is relevant when the campaign's bidding strategy is PercentCpc.

In order to serve ads for your Hotel campaign, you must create an AdGroup with at least one ad in the ad group. As shown later, a Hotel campaign supports only an ad group of the HOTEL_ADS type, which you can set in the type field. The code example also sets a Percent CPC bid since the campaign's bidding strategy is PercentCpc.

Java

private String addHotelAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates an ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          // Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
          .setType(AdGroupType.HOTEL_ADS)
          .setCpcBidMicros(1_000_000L)
          .setStatus(AdGroupStatus.ENABLED)
          .build();

  // Creates an ad group operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Issues a mutate request to add an ad group.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupResult mutateAdGroupResult =
        adGroupServiceClient
            .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
            .getResults(0);
    System.out.printf(
        "Added a hotel ad group with resource name: '%s'%n",
        mutateAdGroupResult.getResourceName());
    return mutateAdGroupResult.getResourceName();
  }
}
AddHotelAd.java

C#

private static string AddHotelAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient service = client.GetService(Services.V22.AdGroupService);

    // Create an ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(),

        // Sets the campaign.
        Campaign = campaignResourceName,

        // Optional: Sets the ad group type to HOTEL_ADS.
        // This cannot be set to other types.
        Type = AdGroupType.HotelAds,

        CpcBidMicros = 10000000,
        Status = AdGroupStatus.Enabled
    };

    // Create an ad group operation.
    AdGroupOperation adGroupOperation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Issue a mutate request to add an ad group.
    MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),
        new AdGroupOperation[] { adGroupOperation });
    return response.Results[0].ResourceName;
}
AddHotelAd.cs

PHP

private static function addHotelAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Creates an ad group.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
        // Sets the campaign.
        'campaign' => $campaignResourceName,
        // Sets the ad group type to HOTEL_ADS.
        // This cannot be set to other types.
        'type' => AdGroupType::HOTEL_ADS,
        'cpc_bid_micros' => 10000000,
        'status' => AdGroupStatus::ENABLED,
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add an ad group.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    $response = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    /** @var AdGroup $addedAdGroup */
    $addedAdGroup = $response->getResults()[0];
    printf(
        "Added a hotel ad group with resource name '%s'.%s",
        $addedAdGroup->getResourceName(),
        PHP_EOL
    );

    return $addedAdGroup->getResourceName();
}
AddHotelAd.php