Request Exemption for Keywords

Page Summary

You can request exemption for keyword policy violations by storing exemptible policy violation keys from the initial failed creation attempt.
To resubmit the keyword creation request with exemption, include the stored exemptible policy violation keys in a mutate request for the ad group criterion operation.
Keyword texts with non-exemptible policy violations cannot use this exemption process and must be modified to remove the violations.

To request exemption for keywords:

Store all the exemptible policy violation keys included in PolicyViolationDetails, which is returned when your first attempt to create a keyword fails.
Send a mutate request to create the keyword again by including the stored exemptible policy violation keys.

Store all exemptible policy violation keys

The error details for keywords are included in PolicyViolationDetails, which in turn stores the key field whose value is an object of PolicyViolationKey.

Collect all exemptible policy violation keys to be used in the next step:

{ 

                             

                             } 

tabindex="-1">Java

class="devsite-click-to-copy" dir="ltr" is-upgraded="" syntax="Java" translate="no">private List<PolicyViolationKey> extractExemptiblePolicyViolationKeys( GoogleAdsException googleAdsException) { List<PolicyViolationKey> exemptibleKeys = new ArrayList<>(); System.out.println("Google Ads failure details:"); for (GoogleAdsError googleAdsError : googleAdsException.getGoogleAdsFailure().getErrorsList()) { System.out.printf("\t%s: %s%n", googleAdsError.getErrorCode(), googleAdsError.getMessage()); if (googleAdsError.hasDetails() && googleAdsError.getDetails().hasPolicyViolationDetails()) { PolicyViolationDetails policyViolationDetails = googleAdsError.getDetails().getPolicyViolationDetails(); System.out.println("\tPolicy violation details:"); System.out.printf( "\t\tExternal policy name: '%s'%n", policyViolationDetails.getExternalPolicyName()); System.out.printf( "\t\tExternal policy description: '%s'%n", policyViolationDetails.getExternalPolicyDescription()); System.out.printf("\t\tIs exemptible? '%s'%n", policyViolationDetails.getIsExemptible()); if (policyViolationDetails.getIsExemptible() && policyViolationDetails.hasKey()) { PolicyViolationKey policyViolationKey = policyViolationDetails.getKey(); exemptibleKeys.add(policyViolationKey); System.out.println("\t\tPolicy violation key:"); System.out.printf("\t\t\tName: '%s'%n", policyViolationKey.getPolicyName()); System.out.printf("\t\t\tViolating text: '%s'%n", policyViolationKey.getViolatingText()); } } } return exemptibleKeys; class="devsite-github-link nocode no-select">HandleKeywordPolicyViolations.java tabindex="-1">C# class="devsite-click-to-copy" dir="ltr" is-upgraded="" syntax="C#" translate="no">private static PolicyViolationKey[] FetchExemptPolicyViolationKeys(GoogleAdsException ex) bool isFullyExemptable = true; List<PolicyViolationKey> exemptPolicyViolationKeys = new List<PolicyViolationKey>(); Console.WriteLine("Google Ads failure details:"); foreach (GoogleAdsError error in ex.Failure.Errors) { if (error.ErrorCode.ErrorCodeCase != ErrorCode.ErrorCodeOneofCase.PolicyViolationError) { Console.WriteLine("No exemption request is sent because there are other " + "non-policy related errors thrown."); throw ex; } if (error.Details != null && error.Details.PolicyViolationDetails != null) { PolicyViolationDetails details = error.Details.PolicyViolationDetails; Console.WriteLine($"- Policy violation details:"); Console.WriteLine(" - Policy violation details:"); Console.WriteLine($" - External policy name: '{details.ExternalPolicyName}'"); Console.WriteLine($" - External policy description: " + $"'{details.ExternalPolicyDescription}'"); Console.WriteLine($" - Is exemptable: '{details.IsExemptible}'"); if (details.IsExemptible && details.Key != null) { PolicyViolationKey key = details.Key; Console.WriteLine($" - Policy violation key:"); Console.WriteLine($" - Name: {key.PolicyName}"); Console.WriteLine($" - Violating Text: {key.ViolatingText}"); exemptPolicyViolationKeys.Add(key); } else { isFullyExemptable = false; } } } if (!isFullyExemptable) { Console.WriteLine("No exemption request is sent because your keyword " + "contained some non-exemptible policy violations."); throw ex; } return exemptPolicyViolationKeys.ToArray(); class="devsite-github-link nocode no-select">HandleKeywordPolicyViolations.cs tabindex="-1">PHP class="devsite-click-to-copy" dir="ltr" is-upgraded="" syntax="PHP" translate="no">private static function fetchExemptPolicyViolationKeys(GoogleAdsException $googleAdsException) $exemptPolicyViolationKeys = []; printf("Google Ads failure details:%s", PHP_EOL); foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) { /** @var GoogleAdsError $error */ printf( "\t%s: %s%s", $error->getErrorCode()->getErrorCode(), $error->getMessage(), PHP_EOL ); if ( !is_null($error->getDetails()) && !is_null($error->getDetails()->getPolicyViolationDetails()) ) { $policyViolationDetails = $error->getDetails()->getPolicyViolationDetails(); printf("\tPolicy violation details:%s", PHP_EOL); printf( "\t\tExternal policy name: '%s'%s", $policyViolationDetails->getExternalPolicyName(), PHP_EOL ); printf( "\t\tExternal policy description: '%s'%s", $policyViolationDetails->getExternalPolicyDescription(), PHP_EOL ); printf( "\t\tIs exemptible? '%s'%s", $policyViolationDetails->getIsExemptible() ? 'yes' : 'no', PHP_EOL ); if ( $policyViolationDetails->getIsExemptible() && !is_null($policyViolationDetails->getKey()) ) { $policyViolationDetailsKey = $policyViolationDetails->getKey(); $exemptPolicyViolationKeys[] = $policyViolationDetailsKey; printf("\t\tPolicy violation key:%s", PHP_EOL); printf( "\t\t\tName: '%s'%s", $policyViolationDetailsKey->getPolicyName(), PHP_EOL ); printf( "\t\t\tViolating text: '%s'%s", $policyViolationDetailsKey->getViolatingText(), PHP_EOL ); } else { print "No exemption request is sent because your keyword contained some " . "non-exemptible policy violations." . PHP_EOL; throw $googleAdsException; } } else { print "No exemption request is sent because there are other non-policy related " . "errors thrown." . PHP_EOL; throw $googleAdsException; } } return $exemptPolicyViolationKeys; class="devsite-github-link nocode no-select">HandleKeywordPolicyViolations.php

Python

def fetch_exempt_policy_violation_keys(
    googleads_exception: GoogleAdsException,
) -> List[PolicyViolationKey]:
    """Collects all policy violation keys that can be exempted.

    Args:
        googleads_exception: The exception to check for policy violation(s).

    Returns:
        A list of policy violation keys.
    """
    exempt_policy_violation_keys: List[PolicyViolationKey] = []

    print("Google Ads failure details:")
    for error in googleads_exception.failure.errors:
        print(f"\t{error.error_code}: {error.message}")

        if (
            error.details is not None
            and error.details.policy_violation_details is not None
        ):
            policy_violation_details = error.details.policy_violation_details
            print(
                "\tPolicy violation details:\n"
                f"\t\tExternal policy name: '{policy_violation_details}'\n"
                "\t\tExternal policy description: "
                f"'{policy_violation_details.external_policy_description}'\n"
                f"\t\tIs exemptible? '{policy_violation_details.is_exemptible}'"
            )

            if (
                policy_violation_details.is_exemptible
                and policy_violation_details.key is not None
            ):
                exempt_policy_violation_keys.append(
                    policy_violation_details.key
                )
                print(
                    f"\t\tPolicy violation key: {policy_violation_details.key}"
                )
                print(
                    f"\t\t\tName: '{policy_violation_details.key.policy_name}'"
                    "\t\t\tViolating text: "
                    f"'{policy_violation_details.key.violating_text}'"
                )
            else:
                print(
                    "No exemption request is sent because your keyword "
                    "contained some non-exemptible policy violations."
                )
                raise googleads_exception
        else:
            print(
                "No exemption request is sent because there are non-policy "
                "related errors thrown."
            )
            raise googleads_exception

    return exempt_policy_violation_keyshandle_keyword_policy_violations.py

Ruby

def fetch_exempt_policy_violation_keys(exception)
  exempt_policy_violation_keys = []

  exception.failure.errors.each do |error|
    details = error.details.policy_violation_details
    puts "Policy violation details:"
    puts "\tExternal policy name: #{details.external_policy_name}"
    puts "\tExternal policy description:\n#{details.external_policy_description}"
    puts "\tIs exemptible: #{details.is_exemptible}"

    if details.is_exemptible && !details.key.nil?
      exempt_policy_violation_keys << details.key
      puts "Policy violation key:"
      puts "\tPolicy Name: #{details.key.policy_name}"
      puts "\tViolating Text: #{details.key.violating_text}"
    else
      puts "No exemption request will be sent because your keyword contained "\
        "some non-exemptible policy violations."
    end
  end

  exempt_policy_violation_keys
endhandle_keyword_policy_violations.rb

Perl

sub fetch_exempt_policy_violation_keys {
  my $google_ads_exception = shift;

  my $exempt_policy_violation_keys = [];

  print "Google Ads failure details:\n";
  foreach
    my $error (@{$google_ads_exception->get_google_ads_failure()->{errors}})
  {
    printf "\t%s: %s\n", [keys %{$error->{errorCode}}]->[0], $error->{message};

    if ($error->{details}{policyViolationDetails}) {
      my $policy_violation_details = $error->{details}{policyViolationDetails};
      printf "\tPolicy violation details:\n";
      printf "\t\tExternal policy name: '%s'\n",
        $policy_violation_details->{externalPolicyName};
      printf
        "\t\tExternal policy description: '%s'\n",
        $policy_violation_details->{externalPolicyDescription};
      printf
        "\t\tIs exemptible? '%s'\n",
        $policy_violation_details->{isExemptible} ? "yes" : "no";

      if (  $policy_violation_details->{isExemptible}
        and $policy_violation_details->{key})
      {
        my $policy_violation_details_key = $policy_violation_details->{key};
        push @$exempt_policy_violation_keys, $policy_violation_details_key;

        printf "\t\tPolicy violation key:\n";
        printf "\t\t\tName: '%s'\n",
          $policy_violation_details_key->{policyName};
        printf
          "\t\t\tViolating text: '%s'\n",
          $policy_violation_details_key->{violatingText};
      }
    }
  }

  return $exempt_policy_violation_keys;
}handle_keyword_policy_violations.pl

Send another mutate request by including exemptible policy violation keys

Set all exemptible policy violation keys to the exempt_policy_violation_keys field of an ad group criterion operation.
Send a mutate request for creating the keyword again.

Java

// Tries sending exemption requests for creating the keyword. However, if your keyword
// contains many policy violations, but not all of them are exemptible, the request will not
// be sent.
if (exemptibleKeys.size() == errorCount) {
  System.out.println(
      "Attempting to add the keyword again by requesting exemption for its policy"
          + " violations.");
  // Creates a modified version of the operation with the exempt policy violation keys.
  operation = operation.toBuilder().addAllExemptPolicyViolationKeys(exemptibleKeys).build();

  // Tries sending the mutate request again.
  MutateAdGroupCriteriaResponse response =
      adGroupCriterionServiceClient.mutateAdGroupCriteria(
          String.valueOf(customerId), ImmutableList.of(operation));
  System.out.printf(
      "Successfully added a keyword with resource name '%s' by requesting "
          + "policy violation exemptions.%n",
      response.getResults(0).getResourceName());
} else {HandleKeywordPolicyViolations.java

C#

private static void RequestExemption(
    long customerId, AdGroupCriterionServiceClient service,
    AdGroupCriterionOperation operation, PolicyViolationKey[] exemptPolicyViolationKeys)
{
    Console.WriteLine("Try adding a keyword again by requesting exemption for its policy "
        + "violations.");
    PolicyValidationParameter validationParameter = new PolicyValidationParameter();
    validationParameter.ExemptPolicyViolationKeys.AddRange(exemptPolicyViolationKeys);
    operation.ExemptPolicyViolationKeys.AddRange(exemptPolicyViolationKeys);

    MutateAdGroupCriteriaResponse response = service.MutateAdGroupCriteria(
        customerId.ToString(), new[] { operation });
    Console.WriteLine($"Successfully added a keyword with resource name " +
        $"'{response.Results[0].ResourceName}' by requesting for policy violation " +
        $"exemption.");
}HandleKeywordPolicyViolations.cs

PHP

private static function requestExemption(
    int $customerId,
    AdGroupCriterionServiceClient $adGroupCriterionServiceClient,
    AdGroupCriterionOperation $adGroupCriterionOperation,
    array $exemptPolicyViolationKeys
) {
    print "Try adding a keyword again by requesting exemption for its policy"
        . " violations." . PHP_EOL;
    $adGroupCriterionOperation->setExemptPolicyViolationKeys($exemptPolicyViolationKeys);
    $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation])
    );
    printf(
        "Successfully added a keyword with resource name '%s' by requesting for"
        . " policy violation exemption.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}HandleKeywordPolicyViolations.php

Python

def request_exemption(
    customer_id: str,
    ad_group_criterion_service: AdGroupCriterionServiceClient,
    ad_group_criterion_operation: AdGroupCriterionOperation,
    exempt_policy_violation_keys: List[PolicyViolationKey],
) -> None:
    """Sends exemption requests for creating a keyword.

    Args:
        customer_id: The customer ID for which to add the expanded text ad.
        ad_group_criterion_service: The AdGroupCriterionService client instance.
        ad_group_criterion_operation: The AdGroupCriterionOperation for which
            to request exemption.
        exempt_policy_violation_keys: The exemptible policy violation keys.
    """
    print(
        "Attempting to add a keyword again by requesting exemption for its "
        "policy violations."
    )
    ad_group_criterion_operation.exempt_policy_violation_keys.extend(
        exempt_policy_violation_keys
    )
    response: Any = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    print(
        "Successfully added a keyword with resource name "
        f"'{response.results[0].resource_name}' by requesting a policy "
        "violation exemption."
    )handle_keyword_policy_violations.py

Ruby

def request_exemption(
    client,
    customer_id,
    ad_group_criterion_service,
    ad_group_criterion_operation,
    exempt_policy_violation_keys
)
  # Add all the found ignorable policy topics to the operation.
  ad_group_criterion_operation.exempt_policy_violation_keys.push(
    *exempt_policy_violation_keys
  )
  response = ad_group_criterion_service.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [ad_group_criterion_operation],
  )
  puts "Successfully added a keyword with resource name " \
    "#{response.results.first.resource_name} for policy violation exception."
endhandle_keyword_policy_violations.rb

Perl

sub request_exemption {
  my ($api_client, $customer_id, $ad_group_criterion_operation,
    $exempt_policy_violation_keys)
    = @_;

  print "Try adding a keyword again by requesting exemption for its " .
    "policy violations.\n";

  $ad_group_criterion_operation->{exemptPolicyViolationKeys} =
    $exempt_policy_violation_keys;

  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  printf "Successfully added a keyword with resource name '%s' by requesting " .
    "for policy violation exemption.\n",
    $ad_group_criteria_response->{results}[0]{resourceName};
}handle_keyword_policy_violations.pl

Code example

Complete code example for handling keyword policy violations:

Java

// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.errorhandling;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v22.common.KeywordInfo;
import com.google.ads.googleads.v22.common.PolicyViolationKey;
import com.google.ads.googleads.v22.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus;
import com.google.ads.googleads.v22.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v22.errors.GoogleAdsError;
import com.google.ads.googleads.v22.errors.GoogleAdsException;
import com.google.ads.googleads.v22.errors.PolicyViolationDetails;
import com.google.ads.googleads.v22.resources.AdGroupCriterion;
import com.google.ads.googleads.v22.services.AdGroupCriterionOperation;
import com.google.ads.googleads.v22.services.AdGroupCriterionServiceClient;
import com.google.ads.googleads.v22.services.MutateAdGroupCriteriaResponse;
import com.google.ads.googleads.v22.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.List;

/**
 * Demonstrates how to request an exemption for policy violations of a keyword.
 *
 * <p>The example uses an exemptible policy-violating keyword by default. If you use a keyword that
 * contains non-exemptible policy violations, it will not be sent with exemptions requested and you
 * will still fail to create a keyword.
 *
 * <p>If you specify a keyword that doesn't violate any policies, this example will just add the
 * keyword as usual, similar to what the AddKeywords example does.
 *
 * <p>When you send a request to add a keyword after requesting a policy exemption for that keyword,
 * the request will pass as if you were adding a non-violating keyword.
 */
public class HandleKeywordPolicyViolations {

  private static class HandleKeywordPolicyViolationsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
    private Long adGroupId;

    @Parameter(names = ArgumentNames.KEYWORD_TEXT)
    private String keywordText = "medication";
  }

  public static void main(String[] args) throws IOException {
    HandleKeywordPolicyViolationsParams params = new HandleKeywordPolicyViolationsParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");

      // Optional: Specify a keywordText here, or the default specified above will be used.
      // params.keywordText = "INSERT_KEYWORD_TEXT_HERE";
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new HandleKeywordPolicyViolations()
          .runExample(googleAdsClient, params.customerId, params.adGroupId, params.keywordText);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ID of the ad group to add a keyword to.
   * @param keywordText the keyword text to add.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(
      GoogleAdsClient googleAdsClient, long customerId, Long adGroupId, String keywordText) {
    try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
      // Configures the keyword text and match type settings.
      KeywordInfo keywordInfo =
          KeywordInfo.newBuilder()
              .setText(keywordText)
              .setMatchType(KeywordMatchType.EXACT)
              .build();

      // Constructs an ad group criterion using the keyword text info above.
      AdGroupCriterion adGroupCriterion =
          AdGroupCriterion.newBuilder()
              .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
              .setStatus(AdGroupCriterionStatus.ENABLED)
              .setKeyword(keywordInfo)
              .build();

      // Constructs an operation to create the ad group criterion.
      AdGroupCriterionOperation operation =
          AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

      // Tries sending a mutate request to add the keyword.
      List<PolicyViolationKey> exemptibleKeys = new ArrayList<>();
      int errorCount = 0;
      try {
        MutateAdGroupCriteriaResponse response =
            adGroupCriterionServiceClient.mutateAdGroupCriteria(
                String.valueOf(customerId), ImmutableList.of(operation));
        // If the request succeeded, then either the keyword does not require a policy exemption or
        // a policy exemption was previously submitted for the keyword. In either case, returns and
        // skips the remaining portion of this example that resubmits with an exemption request.
        System.out.printf(
            "Successfully added a keyword with resource name '%s'. No exemptions needed.%n",
            response.getResults(0).getResourceName());
        return;
      } catch (GoogleAdsException e) {
        exemptibleKeys = extractExemptiblePolicyViolationKeys(e);
        errorCount = e.getGoogleAdsFailure().getErrorsCount();
      }

      // Tries sending exemption requests for creating the keyword. However, if your keyword
      // contains many policy violations, but not all of them are exemptible, the request will not
      // be sent.
      if (exemptibleKeys.size() == errorCount) {
        System.out.println(
            "Attempting to add the keyword again by requesting exemption for its policy"
                + " violations.");
        // Creates a modified version of the operation with the exempt policy violation keys.
        operation = operation.toBuilder().addAllExemptPolicyViolationKeys(exemptibleKeys).build();

        // Tries sending the mutate request again.
        MutateAdGroupCriteriaResponse response =
            adGroupCriterionServiceClient.mutateAdGroupCriteria(
                String.valueOf(customerId), ImmutableList.of(operation));
        System.out.printf(
            "Successfully added a keyword with resource name '%s' by requesting "
                + "policy violation exemptions.%n",
            response.getResults(0).getResourceName());
      } else {
        System.out.println("No exemption request was sent because either:");
        System.out.println("1) your keyword contained some non-exemptible policy violations, or");
        System.out.println("2) other non-policy related errors were thrown");
      }
    }
  }

  /**
   * Collects all policy violation keys that can be exempted for sending an exemption request later.
   *
   * @param googleAdsException the exception to extract the keys from.
   * @return the list of extracted exemptible keys.
   */
  private List<PolicyViolationKey> extractExemptiblePolicyViolationKeys(
      GoogleAdsException googleAdsException) {
    List<PolicyViolationKey> exemptibleKeys = new ArrayList<>();
    System.out.println("Google Ads failure details:");
    for (GoogleAdsError googleAdsError : googleAdsException.getGoogleAdsFailure().getErrorsList()) {
      System.out.printf("\t%s: %s%n", googleAdsError.getErrorCode(), googleAdsError.getMessage());
      if (googleAdsError.hasDetails() && googleAdsError.getDetails().hasPolicyViolationDetails()) {
        PolicyViolationDetails policyViolationDetails =
            googleAdsError.getDetails().getPolicyViolationDetails();
        System.out.println("\tPolicy violation details:");
        System.out.printf(
            "\t\tExternal policy name: '%s'%n", policyViolationDetails.getExternalPolicyName());
        System.out.printf(
            "\t\tExternal policy description: '%s'%n",
            policyViolationDetails.getExternalPolicyDescription());
        System.out.printf("\t\tIs exemptible? '%s'%n", policyViolationDetails.getIsExemptible());
        if (policyViolationDetails.getIsExemptible() && policyViolationDetails.hasKey()) {
          PolicyViolationKey policyViolationKey = policyViolationDetails.getKey();
          exemptibleKeys.add(policyViolationKey);
          System.out.println("\t\tPolicy violation key:");
          System.out.printf("\t\t\tName: '%s'%n", policyViolationKey.getPolicyName());
          System.out.printf("\t\t\tViolating text: '%s'%n", policyViolationKey.getViolatingText());
        }
      }
    }
    return exemptibleKeys;
  }
}
HandleKeywordPolicyViolations.java

C#

// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V22.Common;
using Google.Ads.GoogleAds.V22.Errors;
using Google.Ads.GoogleAds.V22.Resources;
using Google.Ads.GoogleAds.V22.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V22.Enums.AdGroupCriterionStatusEnum.Types;
using static Google.Ads.GoogleAds.V22.Enums.KeywordMatchTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V22
{
    /// <summary>
    /// This code example demonstrates how to request an exemption for policy violations of a
    /// keyword. Note that the example uses an exemptible policy-violating keyword by default.
    /// If you use a keyword that contains non-exemptible policy violations, they will not be
    /// sent for exemption request and you will still fail to create a keyword.
    /// If you specify a keyword that doesn't violate any policies, this example will just add the
    /// keyword as usual, similar to what the AddKeywords example does.
    /// Note that once you've requested policy exemption for a keyword, when you send a request for
    /// adding it again, the request will pass like when you add a non-violating keyword.
    /// </summary>
    public class HandleKeywordPolicyViolations : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="HandleKeywordPolicyViolations"/> example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// ID of the ad group to which keywords are added.
            /// </summary>
            [Option("adGroupId", Required = true, HelpText =
                "ID of the ad group to which keywords are added.")]
            public long AdGroupId { get; set; }

            /// <summary>
            /// The keyword text to add to the ad group.
            /// </summary>
            [Option("keywordText", Required = false, HelpText =
                "The keyword text to add to the ad group.")]
            public string KeywordText { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            HandleKeywordPolicyViolations codeExample = new HandleKeywordPolicyViolations();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.AdGroupId,
                options.KeywordText);
        }

        /// <summary>
        /// The default keyword to be used if keyword is not provided.
        /// </summary>
        private const string DEFAULT_KEYWORD = "medication";

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example demonstrates how to request an exemption for policy violations of " +
            "a keyword. Note that the example uses an exemptible policy-violating keyword by " +
            "default. If you use a keyword that contains non-exemptible policy violations, they " +
            "will not be sent for exemption request and you will still fail to create a keyword. " +
            "If you specify a keyword that doesn't violate any policies, this example will just " +
            "add the keyword as usual, similar to what the AddKeywords example does. Note that " +
            "once you've requested policy exemption for a keyword, when you send a request for " +
            "adding it again, the request will pass like when you add a non-violating keyword.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The customer ID for which the call is made.</param>
        /// <param name="adGroupId">ID of the ad group to which keywords are added.</param>
        /// <param name="keywordText">The keyword text to add to the ad group.</param>
        public void Run(GoogleAdsClient client, long customerId, long adGroupId,
            string keywordText)
        {
            // Get the AdGroupCriterionServiceClient.
            AdGroupCriterionServiceClient service = client.GetService(
                Services.V22.AdGroupCriterionService);

            if (string.IsNullOrEmpty(keywordText))
            {
                keywordText = DEFAULT_KEYWORD;
            }
            // Configures the keyword text and match type settings.
            KeywordInfo keywordInfo = new KeywordInfo()
            {
                Text = keywordText,
                MatchType = KeywordMatchType.Exact
            };

            // Constructs an ad group criterion using the keyword text info above.
            AdGroupCriterion adGroupCriterion = new AdGroupCriterion()
            {
                AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
                Status = AdGroupCriterionStatus.Paused,
                Keyword = keywordInfo
            };

            AdGroupCriterionOperation operation = new AdGroupCriterionOperation()
            {
                Create = adGroupCriterion
            };

            try
            {
                try
                {
                    // Try sending a mutate request to add the keyword.
                    MutateAdGroupCriteriaResponse response = service.MutateAdGroupCriteria(
                        customerId.ToString(), new[] { operation });
                    Console.WriteLine($"Added a keyword with resource name " +
                        $"'{response.Results[0].ResourceName}'.");
                }
                catch (GoogleAdsException ex)
                {
                    PolicyViolationKey[] exemptPolicyViolationKeys =
                        FetchExemptPolicyViolationKeys(ex);

                    // Try sending exemption requests for creating a keyword. However, if your
                    // keyword contains many policy violations, but not all of them are exemptible,
                    // the request will not be sent.
                    RequestExemption(customerId, service, operation, exemptPolicyViolationKeys);
                }
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }

        /// <summary>
        /// Collects all policy violation keys that can be exempted for sending a exemption
        /// request later.
        /// </summary>
        /// <param name="ex">The Google Ads exception.</param>
        /// <returns>The exemptible policy violation keys.</returns>
        private static PolicyViolationKey[] FetchExemptPolicyViolationKeys(GoogleAdsException ex)
        {
            bool isFullyExemptable = true;
            List<PolicyViolationKey> exemptPolicyViolationKeys = new List<PolicyViolationKey>();

            Console.WriteLine("Google Ads failure details:");
            foreach (GoogleAdsError error in ex.Failure.Errors)
            {
                if (error.ErrorCode.ErrorCodeCase !=
                    ErrorCode.ErrorCodeOneofCase.PolicyViolationError)
                {
                    Console.WriteLine("No exemption request is sent because there are other " +
                        "non-policy related errors thrown.");
                    throw ex;
                }
                if (error.Details != null && error.Details.PolicyViolationDetails != null)
                {
                    PolicyViolationDetails details = error.Details.PolicyViolationDetails;
                    Console.WriteLine($"- Policy violation details:");

                    Console.WriteLine(" - Policy violation details:");
                    Console.WriteLine($"   - External policy name: '{details.ExternalPolicyName}'");
                    Console.WriteLine($"   - External policy description: " +
                        $"'{details.ExternalPolicyDescription}'");
                    Console.WriteLine($"   - Is exemptable: '{details.IsExemptible}'");

                    if (details.IsExemptible && details.Key != null)
                    {
                        PolicyViolationKey key = details.Key;
                        Console.WriteLine($"   - Policy violation key:");
                        Console.WriteLine($"     - Name: {key.PolicyName}");
                        Console.WriteLine($"     - Violating Text: {key.ViolatingText}");
                        exemptPolicyViolationKeys.Add(key);
                    }
                    else
                    {
                        isFullyExemptable = false;
                    }
                }
            }

            if (!isFullyExemptable)
            {
                Console.WriteLine("No exemption request is sent because your keyword " +
                    "contained some non-exemptible policy violations.");
                throw ex;
            }
            return exemptPolicyViolationKeys.ToArray();
        }

        /// <summary>
        /// Sends exemption requests for creating a keyword.
        /// </summary>
        /// <param name="customerId">The customer ID for which the call is made.</param>
        /// <param name="service">The ad group criterion service.</param>
        /// <param name="operation">The ad group criterion operation to request exemption for.
        /// </param>
        /// <param name="exemptPolicyViolationKeys">The exemptable policy violation keys.</param>
        private static void RequestExemption(
            long customerId, AdGroupCriterionServiceClient service,
            AdGroupCriterionOperation operation, PolicyViolationKey[] exemptPolicyViolationKeys)
        {
            Console.WriteLine("Try adding a keyword again by requesting exemption for its policy "
                + "violations.");
            PolicyValidationParameter validationParameter = new PolicyValidationParameter();
            validationParameter.ExemptPolicyViolationKeys.AddRange(exemptPolicyViolationKeys);
            operation.ExemptPolicyViolationKeys.AddRange(exemptPolicyViolationKeys);

            MutateAdGroupCriteriaResponse response = service.MutateAdGroupCriteria(
                customerId.ToString(), new[] { operation });
            Console.WriteLine($"Successfully added a keyword with resource name " +
                $"'{response.Results[0].ResourceName}' by requesting for policy violation " +
                $"exemption.");
        }
    }
}
HandleKeywordPolicyViolations.cs

PHP

<?php

/**
 * Copyright 2019 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\ErrorHandling;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V22\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V22\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V22\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V22\ResourceNames;
use Google\Ads\GoogleAds\V22\Common\KeywordInfo;
use Google\Ads\GoogleAds\V22\Common\PolicyViolationKey;
use Google\Ads\GoogleAds\V22\Enums\AdGroupCriterionStatusEnum\AdGroupCriterionStatus;
use Google\Ads\GoogleAds\V22\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V22\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V22\Resources\AdGroupCriterion;
use Google\Ads\GoogleAds\V22\Services\AdGroupCriterionOperation;
use Google\Ads\GoogleAds\V22\Services\Client\AdGroupCriterionServiceClient;
use Google\Ads\GoogleAds\V22\Services\MutateAdGroupCriteriaRequest;
use Google\ApiCore\ApiException;

/**
 * This example demonstrates how to request an exemption for policy violations of a keyword.
 * Note that the example uses an exemptible policy-violating keyword by default. If you use a
 * keyword that contains non-exemptible policy violations, they will not be sent for exemption
 * request and you will still fail to create a keyword.
 * If you specify a keyword that doesn't violate any policies, this example will just add the
 * keyword as usual, similar to what the AddKeywords example does.
 *
 * Note that once you've requested policy exemption for a keyword, when you send a request for
 * adding it again, the request will pass like when you add a non-violating keyword.
 */
class HandleKeywordPolicyViolations
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE';
    // Specify the keyword text here or the default specified below will be used.
    private const KEYWORD_TEXT = 'medication';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::KEYWORD_TEXT => GetOpt::OPTIONAL_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID,
                $options[ArgumentNames::KEYWORD_TEXT] ?: self::KEYWORD_TEXT
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $adGroupId the ad group ID to add a keyword to
     * @param string $keywordText the keyword text to add
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId,
        string $keywordText
    ) {
        // Configures the keyword text and match type settings.
        $keywordInfo = new KeywordInfo([
            'text' => $keywordText,
            'match_type' => KeywordMatchType::EXACT
        ]);

        // Constructs an ad group criterion using the keyword text info above.
        $adGroupCriterion = new AdGroupCriterion([
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            'status' => AdGroupCriterionStatus::ENABLED,
            'keyword' => $keywordInfo
        ]);

        $adGroupCriterionOperation = new AdGroupCriterionOperation();
        $adGroupCriterionOperation->setCreate($adGroupCriterion);
        $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();

        try {
            // Try sending a mutate request to add the keyword.
            $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
                MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation])
            );
            printf(
                "Added a keyword with resource name '%s'.%s",
                $response->getResults()[0]->getResourceName(),
                PHP_EOL
            );
        } catch (GoogleAdsException $googleAdsException) {
            // Try sending exemption requests for creating a keyword. However, if your keyword
            // contains many policy violations, but not all of them are exemptible, the request
            // will not be sent.
            $exemptPolicyViolationKeys = self::fetchExemptPolicyViolationKeys($googleAdsException);
            self::requestExemption(
                $customerId,
                $adGroupCriterionServiceClient,
                $adGroupCriterionOperation,
                $exemptPolicyViolationKeys
            );
        }
    }

    /**
     * Collects all policy violation keys that can be exempted for sending a exemption request
     * later.
     *
     * @param GoogleAdsException $googleAdsException the Google Ads exception
     * @return PolicyViolationKey[] the exemptible policy violation keys
     */
    private static function fetchExemptPolicyViolationKeys(GoogleAdsException $googleAdsException)
    {
        $exemptPolicyViolationKeys = [];

        printf("Google Ads failure details:%s", PHP_EOL);
        foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
            /** @var GoogleAdsError $error */
            printf(
                "\t%s: %s%s",
                $error->getErrorCode()->getErrorCode(),
                $error->getMessage(),
                PHP_EOL
            );
            if (
                !is_null($error->getDetails())
                && !is_null($error->getDetails()->getPolicyViolationDetails())
            ) {
                $policyViolationDetails = $error->getDetails()->getPolicyViolationDetails();
                printf("\tPolicy violation details:%s", PHP_EOL);
                printf(
                    "\t\tExternal policy name: '%s'%s",
                    $policyViolationDetails->getExternalPolicyName(),
                    PHP_EOL
                );
                printf(
                    "\t\tExternal policy description: '%s'%s",
                    $policyViolationDetails->getExternalPolicyDescription(),
                    PHP_EOL
                );
                printf(
                    "\t\tIs exemptible? '%s'%s",
                    $policyViolationDetails->getIsExemptible() ? 'yes' : 'no',
                    PHP_EOL
                );

                if (
                    $policyViolationDetails->getIsExemptible() &&
                    !is_null($policyViolationDetails->getKey())
                ) {
                    $policyViolationDetailsKey = $policyViolationDetails->getKey();
                    $exemptPolicyViolationKeys[] = $policyViolationDetailsKey;
                    printf("\t\tPolicy violation key:%s", PHP_EOL);
                    printf(
                        "\t\t\tName: '%s'%s",
                        $policyViolationDetailsKey->getPolicyName(),
                        PHP_EOL
                    );
                    printf(
                        "\t\t\tViolating text: '%s'%s",
                        $policyViolationDetailsKey->getViolatingText(),
                        PHP_EOL
                    );
                } else {
                    print "No exemption request is sent because your keyword contained some "
                        . "non-exemptible policy violations." . PHP_EOL;
                    throw $googleAdsException;
                }
            } else {
                print "No exemption request is sent because there are other non-policy related "
                    . "errors thrown." . PHP_EOL;
                throw $googleAdsException;
            }
        }
        return $exemptPolicyViolationKeys;
    }

    /**
     * Sends exemption requests for creating a keyword.
     *
     * @param int $customerId the customer ID
     * @param AdGroupCriterionServiceClient $adGroupCriterionServiceClient the ad group criterion
     *      service API client
     * @param AdGroupCriterionOperation $adGroupCriterionOperation the ad group criterion operation
     *      to request exemption for
     * @param PolicyViolationKey[] $exemptPolicyViolationKeys the exemptible policy violation keys
     */
    private static function requestExemption(
        int $customerId,
        AdGroupCriterionServiceClient $adGroupCriterionServiceClient,
        AdGroupCriterionOperation $adGroupCriterionOperation,
        array $exemptPolicyViolationKeys
    ) {
        print "Try adding a keyword again by requesting exemption for its policy"
            . " violations." . PHP_EOL;
        $adGroupCriterionOperation->setExemptPolicyViolationKeys($exemptPolicyViolationKeys);
        $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
            MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation])
        );
        printf(
            "Successfully added a keyword with resource name '%s' by requesting for"
            . " policy violation exemption.%s",
            $response->getResults()[0]->getResourceName(),
            PHP_EOL
        );
    }
}

HandleKeywordPolicyViolations::main();
HandleKeywordPolicyViolations.php

Python

#!/usr/bin/env python
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to request an exemption for policy violations of a keyword.

Note that the example uses an exemptible policy-violating keyword by default.
If you use a keyword that contains non-exemptible policy violations, they will
not be sent for exemption request, and you will still fail to create a keyword.
If you specify a keyword that doesn't violate any policies, this example will
just add the keyword as usual, similar to what the AddKeywords example does.

Note that once you've requested policy exemption for a keyword, when you send
a request for adding it again, the request will pass like when you add a
non-violating keyword.
"""

import argparse
import sys
from typing import Any, List, Optional, Tuple

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v22.services.services.ad_group_criterion_service import (
    AdGroupCriterionServiceClient,
)
from google.ads.googleads.v22.services.types.ad_group_criterion_service import (
    AdGroupCriterionOperation,
)
from google.ads.googleads.v22.common.types.policy import PolicyViolationKey


def main(
    client: GoogleAdsClient,
    customer_id: str,
    ad_group_id: str,
    keyword_text: str,
) -> None:
    """Demonstrates how to request an exemption for keyword policy violations.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the keyword.
        ad_group_id: The ad group ID to which to add keyword.
        keyword_text: The keyword text to add.
    """

    ad_group_criterion_service: AdGroupCriterionServiceClient = (
        client.get_service("AdGroupCriterionService")
    )

    googleads_exception: Optional[GoogleAdsException]
    ad_group_criterion_operation: AdGroupCriterionOperation
    (
        googleads_exception,
        ad_group_criterion_operation,
    ) = create_keyword_criterion(
        client,
        ad_group_criterion_service,
        customer_id,
        ad_group_id,
        keyword_text,
    )

    try:
        # Try sending exemption requests for creating a keyword. However, if
        # your keyword contains many policy violations, but not all of them are
        # exemptible, the request will not be sent.
        if googleads_exception is not None:
            exempt_policy_violation_keys: List[PolicyViolationKey] = (
                fetch_exempt_policy_violation_keys(googleads_exception)
            )
            request_exemption(
                customer_id,
                ad_group_criterion_service,
                ad_group_criterion_operation,
                exempt_policy_violation_keys,
            )
    except GoogleAdsException as ex:
        print(
            f"Request with ID '{ex.request_id}' failed with status "
            f"'{ex.error.code().name}' and includes the following errors:"
        )
        for error in ex.failure.errors:
            print(f"\tError with message '{error.message}'.")
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)


def create_keyword_criterion(
    client: GoogleAdsClient,
    ad_group_criterion_service: AdGroupCriterionServiceClient,
    customer_id: str,
    ad_group_id: str,
    keyword_text: str,
) -> Tuple[Optional[GoogleAdsException], AdGroupCriterionOperation]:
    """Attempts to add a keyword criterion to an ad group.

    Args:
        client: The GoogleAds client instance.
        ad_group_criterion_service: The AdGroupCriterionService client instance.
        customer_id: The customer ID for which to add the expanded text ad.
        ad_group_id: The ad group ID to which to add an expanded text ad.
        keyword_text: The keyword text to add.

    Returns:
        The GoogleAdsException that occurred (or None if the operation was
        successful) and the modified operation.
    """
    # Constructs an ad group criterion using the keyword text provided.
    ad_group_criterion_operation: AdGroupCriterionOperation = client.get_type(
        "AdGroupCriterionOperation"
    )
    ad_group_criterion: Any = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
    ad_group_criterion.keyword.text = keyword_text
    ad_group_criterion.keyword.match_type = (
        client.enums.KeywordMatchTypeEnum.EXACT
    )

    try:
        # Try sending a mutate request to add the keyword.
        response: Any = ad_group_criterion_service.mutate_ad_group_criteria(
            customer_id=customer_id, operations=[ad_group_criterion_operation]
        )
    except GoogleAdsException as googleads_exception:
        # Return the exception in order to extract keyword violation details.
        return googleads_exception, ad_group_criterion_operation

    # Report that the mutate request was completed successfully.
    print(
        "Added a keyword with resource name "
        f"'{response.results[0].resource_name}'."
    )

    return None, ad_group_criterion_operation


def fetch_exempt_policy_violation_keys(
    googleads_exception: GoogleAdsException,
) -> List[PolicyViolationKey]:
    """Collects all policy violation keys that can be exempted.

    Args:
        googleads_exception: The exception to check for policy violation(s).

    Returns:
        A list of policy violation keys.
    """
    exempt_policy_violation_keys: List[PolicyViolationKey] = []

    print("Google Ads failure details:")
    for error in googleads_exception.failure.errors:
        print(f"\t{error.error_code}: {error.message}")

        if (
            error.details is not None
            and error.details.policy_violation_details is not None
        ):
            policy_violation_details = error.details.policy_violation_details
            print(
                "\tPolicy violation details:\n"
                f"\t\tExternal policy name: '{policy_violation_details}'\n"
                "\t\tExternal policy description: "
                f"'{policy_violation_details.external_policy_description}'\n"
                f"\t\tIs exemptible? '{policy_violation_details.is_exemptible}'"
            )

            if (
                policy_violation_details.is_exemptible
                and policy_violation_details.key is not None
            ):
                exempt_policy_violation_keys.append(
                    policy_violation_details.key
                )
                print(
                    f"\t\tPolicy violation key: {policy_violation_details.key}"
                )
                print(
                    f"\t\t\tName: '{policy_violation_details.key.policy_name}'"
                    "\t\t\tViolating text: "
                    f"'{policy_violation_details.key.violating_text}'"
                )
            else:
                print(
                    "No exemption request is sent because your keyword "
                    "contained some non-exemptible policy violations."
                )
                raise googleads_exception
        else:
            print(
                "No exemption request is sent because there are non-policy "
                "related errors thrown."
            )
            raise googleads_exception

    return exempt_policy_violation_keys


def request_exemption(
    customer_id: str,
    ad_group_criterion_service: AdGroupCriterionServiceClient,
    ad_group_criterion_operation: AdGroupCriterionOperation,
    exempt_policy_violation_keys: List[PolicyViolationKey],
) -> None:
    """Sends exemption requests for creating a keyword.

    Args:
        customer_id: The customer ID for which to add the expanded text ad.
        ad_group_criterion_service: The AdGroupCriterionService client instance.
        ad_group_criterion_operation: The AdGroupCriterionOperation for which
            to request exemption.
        exempt_policy_violation_keys: The exemptible policy violation keys.
    """
    print(
        "Attempting to add a keyword again by requesting exemption for its "
        "policy violations."
    )
    ad_group_criterion_operation.exempt_policy_violation_keys.extend(
        exempt_policy_violation_keys
    )
    response: Any = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id=customer_id, operations=[ad_group_criterion_operation]
    )
    print(
        "Successfully added a keyword with resource name "
        f"'{response.results[0].resource_name}' by requesting a policy "
        "violation exemption."
    )


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description="Demonstrates how to request an exemption for policy "
        "violations of a keyword."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-a",
        "--ad_group_id",
        type=str,
        required=True,
        help="The ad group ID to which to add an expanded text ad.",
    )
    parser.add_argument(
        "-k",
        "--keyword_text",
        type=str,
        required=False,
        default="medication",
        help="Specify the keyword text here or use the default keyword "
        "'medication'.",
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v22"
    )

    main(
        googleads_client, args.customer_id, args.ad_group_id, args.keyword_text
    )
handle_keyword_policy_violations.py

Ruby

# Encoding: utf-8
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Demonstrates how to request an exemption for policy violations of a keyword.
#
# Note that the example uses an exemptible policy-violating keyword by default.
# If you use a keyword that contains non-exemptible policy violations, they
# will not be sent for exemption request and you will still fail to create a
# keyword.  If you specify a keyword that doesn't violate any policies, this
# example will just add the keyword as usual, similar to what the AddKeywords
# example does.
#
# Note that once you've requested policy exemption for a keyword, when you send
# a request for adding it again, the request will pass like when you add a
# non-violating keyword.

require 'optparse'
require 'google/ads/google_ads'
require 'date'

def handle_keyword_policy_violations(customer_id, ad_group_id, keyword_text)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  ad_group_criterion_service = client.service.ad_group_criterion

  exception, ad_group_criterion_operation = create_keyword_criterion(
    client,
    ad_group_criterion_service,
    customer_id,
    ad_group_id,
    keyword_text,
  )

  unless exception.nil?
    exempt_policy_violation_keys = fetch_exempt_policy_violation_keys(exception)
    request_exemption(
      client,
      customer_id,
      ad_group_criterion_service,
      ad_group_criterion_operation,
      exempt_policy_violation_keys,
    )
  end
end

def create_keyword_criterion(
    client, ad_group_criterion_service, customer_id, ad_group_id, keyword_text)
  ad_group_criterion_operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.status = :ENABLED
    agc.keyword = client.resource.keyword_info do |ki|
      ki.match_type = :EXACT
      ki.text = keyword_text
    end
  end

  ignorable_policy_topics = []
  begin
    ad_group_criterion_service.mutate_ad_group_criteria(
      customer_id: customer_id,
      operations: [ad_group_criterion_operation],
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    return e, ad_group_criterion_operation
  end

  return nil, ad_group_criterion_operation
end

def fetch_exempt_policy_violation_keys(exception)
  exempt_policy_violation_keys = []

  exception.failure.errors.each do |error|
    details = error.details.policy_violation_details
    puts "Policy violation details:"
    puts "\tExternal policy name: #{details.external_policy_name}"
    puts "\tExternal policy description:\n#{details.external_policy_description}"
    puts "\tIs exemptible: #{details.is_exemptible}"

    if details.is_exemptible && !details.key.nil?
      exempt_policy_violation_keys << details.key
      puts "Policy violation key:"
      puts "\tPolicy Name: #{details.key.policy_name}"
      puts "\tViolating Text: #{details.key.violating_text}"
    else
      puts "No exemption request will be sent because your keyword contained "\
        "some non-exemptible policy violations."
    end
  end

  exempt_policy_violation_keys
end

def request_exemption(
    client,
    customer_id,
    ad_group_criterion_service,
    ad_group_criterion_operation,
    exempt_policy_violation_keys
)
  # Add all the found ignorable policy topics to the operation.
  ad_group_criterion_operation.exempt_policy_violation_keys.push(
    *exempt_policy_violation_keys
  )
  response = ad_group_criterion_service.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [ad_group_criterion_operation],
  )
  puts "Successfully added a keyword with resource name " \
    "#{response.results.first.resource_name} for policy violation exception."
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'
  options[:keyword_text] = 'INSERT_KEYWORD_TEXT_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v|
      options[:ad_group_id] = v
    end

    opts.on('-k', '--keyword-text KEYWORD-TEXT', String, 'Keyword') do |v|
      options[:keyword_text] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    handle_keyword_policy_violations(
      options.fetch(:customer_id).tr("-", ""),
      options.fetch(:ad_group_id),
      options.fetch(:keyword_text),
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
handle_keyword_policy_violations.rb

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example demonstrates how to request an exemption for policy violations
# of a keyword. Note that the example uses an exemptible policy-violating
# keyword by default. If you use a keyword that contains non-exemptible policy
# violations, they will not be sent for exemption request and you will still
# fail to create a keyword.
# If you specify a keyword that doesn't violate any policies, this example will
# just add the keyword as usual, similar to what the add_keywords.pl example does.
#
# Note that once you've requested policy exemption for a keyword, when you send
# a request for adding it again, the request will pass like when you add a
# non-violating keyword.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V22::Resources::AdGroupCriterion;
use Google::Ads::GoogleAds::V22::Common::KeywordInfo;
use Google::Ads::GoogleAds::V22::Enums::KeywordMatchTypeEnum       qw(EXACT);
use Google::Ads::GoogleAds::V22::Enums::AdGroupCriterionStatusEnum qw(ENABLED);
use
  Google::Ads::GoogleAds::V22::Services::AdGroupCriterionService::AdGroupCriterionOperation;
use Google::Ads::GoogleAds::V22::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id  = "INSERT_CUSTOMER_ID_HERE";
my $ad_group_id  = "INSERT_AD_GROUP_ID_HERE";
my $keyword_text = "medication";

sub handle_keyword_policy_violations {
  my ($api_client, $customer_id, $ad_group_id, $keyword_text) = @_;

  # Configure the keyword text and match type settings.
  my $keyword_info = Google::Ads::GoogleAds::V22::Common::KeywordInfo->new({
    text      => $keyword_text,
    matchType => EXACT
  });

  # Construct an ad group criterion using the keyword info above.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V22::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V22::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      status  => ENABLED,
      keyword => $keyword_info
    });

  # Create an ad group criterion operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V22::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({create => $ad_group_criterion});

  # Try sending a mutate request to add the keyword.
  my $response = $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  if ($response->isa("Google::Ads::GoogleAds::GoogleAdsException")) {
    my $exempt_policy_violation_keys =
      fetch_exempt_policy_violation_keys($response);

    # Try sending exemption requests for creating a keyword. However, if your
    # keyword contains many policy violations, but not all of them are exemptible,
    # the request will not be sent.
    if (@$exempt_policy_violation_keys ==
      @{$response->get_google_ads_failure()->{errors}})
    {
      request_exemption($api_client, $customer_id,
        $ad_group_criterion_operation, $exempt_policy_violation_keys);
    } else {
      print "No exemption request is sent because 1) your keyword contained " .
        "some non-exemptible policy violations or 2) there are other " .
        "non-policy related errors thrown.\n";
    }
  } else {
    printf "Added a keyword with resource name '%s'.\n",
      $response->{results}[0]{resourceName};
  }

  return 1;
}

# Collects all policy violation keys that can be exempted for sending a exemption
# request later.
sub fetch_exempt_policy_violation_keys {
  my $google_ads_exception = shift;

  my $exempt_policy_violation_keys = [];

  print "Google Ads failure details:\n";
  foreach
    my $error (@{$google_ads_exception->get_google_ads_failure()->{errors}})
  {
    printf "\t%s: %s\n", [keys %{$error->{errorCode}}]->[0], $error->{message};

    if ($error->{details}{policyViolationDetails}) {
      my $policy_violation_details = $error->{details}{policyViolationDetails};
      printf "\tPolicy violation details:\n";
      printf "\t\tExternal policy name: '%s'\n",
        $policy_violation_details->{externalPolicyName};
      printf
        "\t\tExternal policy description: '%s'\n",
        $policy_violation_details->{externalPolicyDescription};
      printf
        "\t\tIs exemptible? '%s'\n",
        $policy_violation_details->{isExemptible} ? "yes" : "no";

      if (  $policy_violation_details->{isExemptible}
        and $policy_violation_details->{key})
      {
        my $policy_violation_details_key = $policy_violation_details->{key};
        push @$exempt_policy_violation_keys, $policy_violation_details_key;

        printf "\t\tPolicy violation key:\n";
        printf "\t\t\tName: '%s'\n",
          $policy_violation_details_key->{policyName};
        printf
          "\t\t\tViolating text: '%s'\n",
          $policy_violation_details_key->{violatingText};
      }
    }
  }

  return $exempt_policy_violation_keys;
}

# Sends exemption requests for creating a keyword.
sub request_exemption {
  my ($api_client, $customer_id, $ad_group_criterion_operation,
    $exempt_policy_violation_keys)
    = @_;

  print "Try adding a keyword again by requesting exemption for its " .
    "policy violations.\n";

  $ad_group_criterion_operation->{exemptPolicyViolationKeys} =
    $exempt_policy_violation_keys;

  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  printf "Successfully added a keyword with resource name '%s' by requesting " .
    "for policy violation exemption.\n",
    $ad_group_criteria_response->{results}[0]{resourceName};
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(0);

# Parameters passed on the command line will override any parameters set in code.
GetOptions(
  "customer_id=s"  => \$customer_id,
  "ad_group_id=i"  => \$ad_group_id,
  "keyword_text=s" => \$keyword_text
);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $ad_group_id, $keyword_text);

# Call the example.
handle_keyword_policy_violations($api_client, $customer_id =~ s/-//gr,
  $ad_group_id, $keyword_text);

=pod

=head1 NAME

handle_keyword_policy_violations

=head1 DESCRIPTION

This example demonstrates how to request an exemption for policy violations of a keyword.
Note that the example uses an exemptible policy-violating keyword by default. If you use
a keyword that contains non-exemptible policy violations, they will not be sent for
exemption request and you will still fail to create a keyword.
If you specify a keyword that doesn't violate any policies, this example will just add the
keyword as usual, similar to what the add_keywords.pl example does.

Note that once you've requested policy exemption for a keyword, when you send a request for
adding it again, the request will pass like when you add a non-violating keyword.

=head1 SYNOPSIS

handle_keyword_policy_violations.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -ad_group_id                The ad group ID.
    -keyword_text               [optional] The keyword to be added to the ad group.

=cut
handle_keyword_policy_violations.pl

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Last updated 2025-12-03 UTC.

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Request Exemption for Keywords

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