동적 검색 광고 페이지 피드

기본적으로 동적 검색 광고 (DSA)는 특정 페이지 URL에 집중하지 않고 전체 웹사이트 또는 일부를 타겟팅하도록 설정됩니다. URL을 더 세부적으로 관리해야 하는 경우 DSA 페이지 피드를 사용하여 DSA에 사용할 URL을 정확하게 지정할 수 있습니다. 제품 및 방문 페이지의 페이지 피드를 제공하면 Google Ads에서 광고를 게재할 시기와 웹사이트에서 고객을 유도할 위치를 결정할 수 있습니다.

이 가이드에서는 애셋 기반 DSA 페이지 피드를 만드는 방법을 보여줍니다.

웹사이트의 각 페이지에 대한 확장 소재 만들기

먼저 웹사이트의 각 URL에 대해 Asset를 만듭니다.

자바

List<String> urls =
    ImmutableList.of(
        "http://www.example.com/discounts/rental-cars",
        "http://www.example.com/discounts/hotel-deals",
        "http://www.example.com/discounts/flight-deals");

// Creates one operation per URL.
List<AssetOperation> assetOperations = new ArrayList<>();
for (String url : urls) {
  PageFeedAsset pageFeedAsset =
      PageFeedAsset.newBuilder()
          // Sets the URL of the page to include.
          .setPageUrl(url)
          // Recommended: adds labels to the asset. These labels can be used later in ad group
          // targeting to restrict the set of pages that can serve.
          .addLabels(dsaPageUrlLabel)
          .build();
  Asset asset = Asset.newBuilder().setPageFeedAsset(pageFeedAsset).build();
  assetOperations.add(AssetOperation.newBuilder().setCreate(asset).build());
}

// Creates the service client.
try (AssetServiceClient assetServiceClient =
    googleAdsClient.getLatestVersion().createAssetServiceClient()) {
  // Adds the assets.
  MutateAssetsResponse response =
      assetServiceClient.mutateAssets(String.valueOf(customerId), assetOperations);
  // Prints some information about the result.
  List<String> resourceNames =
      response.getResultsList().stream()
          .map(MutateAssetResult::getResourceName)
          .collect(Collectors.toList());
  resourceNames.forEach(r -> System.out.printf("Created asset with resource name %s.%n", r));
  return resourceNames;
}
AddDynamicPageFeedAsset.java

C#

/// <summary>
/// Creates Assets to be used in a DSA page feed.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="dsaPageUrlLabel">The DSA page URL label.</param>
/// <returns>The list of asset resource names.</returns>
private static List<string> CreateAssets(GoogleAdsClient client, long customerId,
    string dsaPageUrlLabel)
{
    AssetServiceClient assetService = client.GetService(Services.V22.AssetService);

    string[] urls = new[]
    {
        "http://www.example.com/discounts/rental-cars",
        "http://www.example.com/discounts/hotel-deals",
        "http://www.example.com/discounts/flight-deals"
    };

    // Creates one operation per URL.
    List<AssetOperation> assetOperations = new List<AssetOperation>();
    foreach (string url in urls)
    {
        PageFeedAsset pageFeedAsset = new PageFeedAsset()
        {
            // Sets the URL of the page to include.
            PageUrl = url,

            // Recommended: adds labels to the asset. These labels can be used later in
            // ad group targeting to restrict the set of pages that can serve.
            Labels = { dsaPageUrlLabel }
        };

        assetOperations.Add(
            new AssetOperation()
            {
                Create = new Asset()
                {
                    PageFeedAsset = pageFeedAsset
                }
            });
    }

    // Adds the assets.
    MutateAssetsResponse response =
        assetService.MutateAssets(customerId.ToString(), assetOperations);

    // Prints some information about the result.
    List<string> resourceNames = response.Results.Select(
        assetResult => assetResult.ResourceName).ToList();
    foreach (string resourceName in resourceNames)
    {
        Console.Write($"Created asset with resource name {resourceName}.");
    }
    return resourceNames;
}
AddDynamicPageFeedAsset.cs

PHP

$urls = [
    'http://www.example.com/discounts/rental-cars',
    'http://www.example.com/discounts/hotel-deals',
    'http://www.example.com/discounts/flight-deals'
];
$operations = [];
// Creates one asset per URL.
foreach ($urls as $url) {
    $pageFeedAsset = new PageFeedAsset([
        'page_url' => $url,
        // Recommended: adds labels to the asset. These labels can be used later in ad group
        // targeting to restrict the set of pages that can serve.
        'labels' => [$dsaPageUrlLabel]
    ]);

    // Wraps the page feed asset in an asset.
    $asset = new Asset(['page_feed_asset' => $pageFeedAsset]);

    // Creates an asset operation and adds it to the list of operations.
    $assetOperation = new AssetOperation();
    $assetOperation->setCreate($asset);
    $operations[] = $assetOperation;
}

// Issues a mutate request to add the assets and prints its information.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build(
    $customerId,
    $operations
));
$assetResourceNames = [];
printf("Added %d assets:%s", $response->getResults()->count(), PHP_EOL);
foreach ($response->getResults() as $addedAsset) {
    /** @var Asset $addedAsset */
    $assetResourceName = $addedAsset->getResourceName();
    printf(
        "Created an asset with resource name: '%s'.%s",
        $assetResourceName,
        PHP_EOL
    );
    $assetResourceNames[] = $assetResourceName;
}
return $assetResourceNames;
AddDynamicPageFeedAsset.php