โดยค่าเริ่มต้น โฆษณา Search แบบไดนามิก (DSA) จะได้รับการตั้งค่าให้กำหนดเป้าหมายทั้งเว็บไซต์หรือบางส่วนของเว็บไซต์โดยไม่ต้องมุ่งเน้นที่ URL ของหน้าเว็บที่เฉพาะเจาะจง หากต้องการควบคุม URL ได้ดียิ่งขึ้น คุณสามารถใช้ฟีดหน้าเว็บของ DSA เพื่อระบุ URL ที่จะใช้กับ DSA ได้อย่างถูกต้องแม่นยำ เมื่อคุณระบุฟีดหน้าเว็บของผลิตภัณฑ์และหน้า Landing Page ของผลิตภัณฑ์ จะช่วยให้ Google Ads กำหนดได้ว่าจะแสดงโฆษณาเมื่อใดและจะนำผู้ใช้ไปยังที่ใดในเว็บไซต์ของคุณ
คู่มือนี้แสดงวิธีสร้างฟีดหน้าเว็บ DSA ที่อิงตามชิ้นงาน
สร้างชิ้นงานสำหรับแต่ละหน้าในเว็บไซต์
ก่อนอื่น ให้สร้าง Asset สำหรับ URL แต่ละรายการในเว็บไซต์
Java
List<String> urls = ImmutableList.of( "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals"); // Creates one operation per URL. List<AssetOperation> assetOperations = new ArrayList<>(); for (String url : urls) { PageFeedAsset pageFeedAsset = PageFeedAsset.newBuilder() // Sets the URL of the page to include. .setPageUrl(url) // Recommended: adds labels to the asset. These labels can be used later in ad group // targeting to restrict the set of pages that can serve. .addLabels(dsaPageUrlLabel) .build(); Asset asset = Asset.newBuilder().setPageFeedAsset(pageFeedAsset).build(); assetOperations.add(AssetOperation.newBuilder().setCreate(asset).build()); } // Creates the service client. try (AssetServiceClient assetServiceClient = googleAdsClient.getLatestVersion().createAssetServiceClient()) { // Adds the assets. MutateAssetsResponse response = assetServiceClient.mutateAssets(String.valueOf(customerId), assetOperations); // Prints some information about the result. List<String> resourceNames = response.getResultsList().stream() .map(MutateAssetResult::getResourceName) .collect(Collectors.toList()); resourceNames.forEach(r -> System.out.printf("Created asset with resource name %s.%n", r)); return resourceNames; }
C#
/// <summary> /// Creates Assets to be used in a DSA page feed. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads customer ID for which the call is made.</param> /// <param name="dsaPageUrlLabel">The DSA page URL label.</param> /// <returns>The list of asset resource names.</returns> private static List<string> CreateAssets(GoogleAdsClient client, long customerId, string dsaPageUrlLabel) { AssetServiceClient assetService = client.GetService(Services.V22.AssetService); string[] urls = new[] { "http://www.example.com/discounts/rental-cars", "http://www.example.com/discounts/hotel-deals", "http://www.example.com/discounts/flight-deals" }; // Creates one operation per URL. List<AssetOperation> assetOperations = new List<AssetOperation>(); foreach (string url in urls) { PageFeedAsset pageFeedAsset = new PageFeedAsset() { // Sets the URL of the page to include. PageUrl = url, // Recommended: adds labels to the asset. These labels can be used later in // ad group targeting to restrict the set of pages that can serve. Labels = { dsaPageUrlLabel } }; assetOperations.Add( new AssetOperation() { Create = new Asset() { PageFeedAsset = pageFeedAsset } }); } // Adds the assets. MutateAssetsResponse response = assetService.MutateAssets(customerId.ToString(), assetOperations); // Prints some information about the result. List<string> resourceNames = response.Results.Select( assetResult => assetResult.ResourceName).ToList(); foreach (string resourceName in resourceNames) { Console.Write($"Created asset with resource name {resourceName}."); } return resourceNames; }
PHP
$urls = [ 'http://www.example.com/discounts/rental-cars', 'http://www.example.com/discounts/hotel-deals', 'http://www.example.com/discounts/flight-deals' ]; $operations = []; // Creates one asset per URL. foreach ($urls as $url) { $pageFeedAsset = new PageFeedAsset([ 'page_url' => $url, // Recommended: adds labels to the asset. These labels can be used later in ad group // targeting to restrict the set of pages that can serve. 'labels' => [$dsaPageUrlLabel] ]); // Wraps the page feed asset in an asset. $asset = new Asset(['page_feed_asset' => $pageFeedAsset]); // Creates an asset operation and adds it to the list of operations. $assetOperation = new AssetOperation(); $assetOperation->setCreate($asset); $operations[] = $assetOperation; } // Issues a mutate request to add the assets and prints its information. $assetServiceClient = $googleAdsClient->getAssetServiceClient(); $response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build( $customerId, $operations )); $assetResourceNames = []; printf("Added %d assets:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedAsset) { /** @var Asset $addedAsset */ $assetResourceName = $addedAsset->getResourceName(); printf( "Created an asset with resource name: '%s'.%s", $assetResourceName, PHP_EOL ); $assetResourceNames[] = $assetResourceName; } return $assetResourceNames;