แคมเปญ Performance Max รองรับเกณฑ์ประเภทต่อไปนี้
AD_SCHEDULE(ดูข้อมูลเพิ่มเติม)AGE_RANGEBRANDDEVICEKEYWORDLANGUAGE(ดูข้อมูลเพิ่มเติม)LOCATION(ดูข้อมูลเพิ่มเติม)LOCATION_GROUP(ดูข้อมูลเพิ่มเติม)WEBPAGE
คุณใช้ได้ทั้งเกณฑ์เชิงบวกและเชิงลบ ยกเว้นประเภทเกณฑ์ BRAND และ
KEYWORD ซึ่งใช้ได้เฉพาะในเชิงลบเพื่อยกเว้นแบรนด์
และคีย์เวิร์ดจากการกำหนดเป้าหมาย
สําหรับการกําหนดสถานที่เป้าหมาย แคมเปญที่ไม่มีการระบุสถานที่หรือกลุ่มสถานที่ตั้งจะรวมทุกภูมิภาคโดยค่าเริ่มต้น
แคมเปญ Performance Max มีคีย์เวิร์ดเชิงลบได้สูงสุด 10,000 รายการ
คุณใช้เกณฑ์เชิงลบWEBPAGEเพื่อยกเว้น URL ที่เฉพาะเจาะจงจากFinal URL Expansion ได้
ดูข้อมูลเพิ่มเติมเกี่ยวกับ
Final URL Expansion และ
การยกเว้น URL
Java
/** Creates a list of MutateOperations that create new campaign criteria. */ private List<MutateOperation> createCampaignCriterionOperations(long customerId) { String campaignResourceName = ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID); List<CampaignCriterion> campaignCriteria = new ArrayList<>(); // Sets the LOCATION campaign criteria. // Targets all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, adds the positive (negative = False) for New York City. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) .setLocation( LocationInfo.newBuilder() .setGeoTargetConstant(ResourceNames.geoTargetConstant(1023191)) .build()) .setNegative(false) .build()); // Next adds the negative target for Brooklyn. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) .setLocation( LocationInfo.newBuilder() .setGeoTargetConstant(ResourceNames.geoTargetConstant(1022762)) .build()) .setNegative(true) .build()); // Sets the LANGUAGE campaign criterion. campaignCriteria.add( CampaignCriterion.newBuilder() .setCampaign(campaignResourceName) // Sets the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 .setLanguage( LanguageInfo.newBuilder() .setLanguageConstant(ResourceNames.languageConstant(1000)) // English .build()) .build()); // Returns a list of mutate operations with one operation per criterion. return campaignCriteria.stream() .map( criterion -> MutateOperation.newBuilder() .setCampaignCriterionOperation( CampaignCriterionOperation.newBuilder().setCreate(criterion).build()) .build()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="campaignResourceName">The campaign resource name.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private List<MutateOperation> CreateCampaignCriterionOperations( string campaignResourceName) { List<MutateOperation> operations = new List<MutateOperation>(); // Set the LOCATION campaign criteria. // Target all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, add the positive (negative = False) for New York City. MutateOperation operation1 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, Location = new LocationInfo() { GeoTargetConstant = ResourceNames.GeoTargetConstant(1023191) }, Negative = false } } }; operations.Add(operation1); // Next add the negative target for Brooklyn. MutateOperation operation2 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, Location = new LocationInfo() { GeoTargetConstant = ResourceNames.GeoTargetConstant(1022762) }, Negative = true } } }; operations.Add(operation2); // Set the LANGUAGE campaign criterion. MutateOperation operation3 = new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { Campaign = campaignResourceName, // Set the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 Language = new LanguageInfo() { LanguageConstant = ResourceNames.LanguageConstant(1000) // English }, } } }; operations.Add(operation3); return operations; }
PHP
private static function createCampaignCriterionOperations(int $customerId): array { $operations = []; // Set the LOCATION campaign criteria. // Target all of New York City except Brooklyn. // Location IDs are listed here: // https://developers.google.com/google-ads/api/reference/data/geotargets // and they can also be retrieved using the GeoTargetConstantService as shown // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting // // We will add one positive location target for New York City (ID=1023191) // and one negative location target for Brooklyn (ID=1022762). // First, adds the positive (negative = false) for New York City. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'location' => new LocationInfo([ 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191) ]), 'negative' => false ]) ]) ]); // Next adds the negative target for Brooklyn. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), 'location' => new LocationInfo([ 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762) ]), 'negative' => true ]) ]) ]); // Sets the LANGUAGE campaign criterion. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign( $customerId, self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), // Set the language. // For a list of all language codes, see: // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 'language' => new LanguageInfo([ 'language_constant' => ResourceNames::forLanguageConstant(1000) // English ]) ]) ]) ]); return $operations; }